And Joshua is a strategist, creative planner, charity expert, branding consultant, author and speaker. 

The Evening Standard twice named him one of the "1000 Most Influential Londoners". But he's far prouder of his book, Acme Climate Action (Harper Collins) and his award-winning Tap campaign (Best Campaign, Green Awards).

His writing has been featured in The Guardian, Independent, Charity Times, Third Sector, New Statesman and Times while his campaign work has been splashed across global media too numerous to mention. 

Since Joshua founded Provokateur in 2002 he has built a reputation for insightful analysis and bold creative thinking. He has worked with some extraordinary organisations: Oxfam, Greenpeace, Marie Stopes International, Fair Finance, The Open University, Channel 4, 38 Degrees, Anita Roddick, Car Clubs, Christian Aid, Crisis Action, Friends of the Earth, Liberty, Macmillan, Cancer Research UK, Reprieve, The Elders and many many more.