Monday 16th June, 2008 is a  day that will go down in history. Well, maybe not history in a grand sense, but certainly Provokateur’s history.

On Gabriel’s Wharf on the South Bank, Provokateur unveiled the Tap brand and launched the Tap Challenge. We asked people to take a blind taste test of tap water versus  4 brands of bottled  water. Guess what? 30% of people thought Evian was tap water, while 84% failed to identify tap water at all. The point, as if it even needs spelling out, is that people can’t tell the difference. So why are we spending £2billion a year on bottled water?

Anyhoo, Tap is now officially on the road and making waves. The Facebook group has 700 members now and the Tap website is attracting a satisfying level of interest.

You can find out a lot  more about Tap, bottled water and our campaign at www.wewanttap.com. Pop by, say hello and help spread the word.

Viva Tap!