Provokateur has been working with Car Plus, Transport for London and individual car club operators to create a brand and marketing campaign for this genuinely great enterprise.

Car clubs give people all the benefits of owning a car, without, well, owning it. As the strapline says, it’s pay-as-you-go cars, with cars only 5 or ten minutes away. The brand is appearing on road signs, is bieng used and promoted by local authorities and will be shared by indidual car club operators.

If ever there was an idea to demonstrate how much smarter green living can be, this is it. Just the kind of client we love.

With the branding done, Provokateur did the marketing campaign, currently appearing on buses, billboards and online. Visit http://www.carclubs.org.uk/ and drop us a line if you’d like to find out more.

This entry was posted on Monday, March 10th, 2008 at 1:00 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.