Faced with legislation that would enable central government to drastically cut public consultation around major building projects, the Campaign for the Protection of Rural England, bringing with it a coalition of organisations with membership totally 5,000,000 supporters, asked Provokateur to produce newspaper advertising that would help get their message out and into the headlines. So we did. And this is one of the ads that was running in The Times, Independent, Guardian and Telegraph.

The introduction of the smoking ban in the UK proved to be an irresistible opportunity for our client at Enough’s Enough. If you open a copy of today’s Guardian, Times or Indie you’ll find a selection of anti-flying ‘warnings’, produced by Provokateur. The idea is simple – we’re addicted to flying, despite the knowledge that it’s harming our planet. And the remedy? Well, it’s time we started cutting down. Or put some kind of flying replacement patch on. And you – no more sly short haul flights behind the bike sheds!