The aviation industry seems to be getting away with a bit of a PR coup at the moment, conning politicians and the public that aviation emissions are ever so wee, and scarcely worth worrying about.

Working with GreenSkies, Airport Watch and Enough’sEnough, Provokateur was asked to help get the facts right. Because, you see, aviation emissions are not quite so diddy when taken as a proportion of Britain’s total CO2 emissions. And then, of course, you’ve got to account for the additional damage that emissions at high altitude creates. Long and the short, aviation accounts for a fairly chunky slice of our CO2. And it’s time the industry was held to account for the TRUE figures.

This ad, printed in The Independent and The Times is just the start.

This entry was posted on Thursday, March 22nd, 2007 at 11:43 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.