
A cheeky little campaign for those brilliant people at Global Witness, highlighting corporate hypocrisy and double dealing.
HSBC, the World’s Local Bank, is so proud of their environmental credentials that they are holding a ‘Green Sale’. Marketing materials are replete with pandas, paw prints and other schmaltzy crap.
Imagine the surprise when it was discovered that the self same bank was also managing the business affairs of Samling, one of the world’s most disreputable logging companies. And that’s up against some pretty stiff competition.
Presumably, then, the ‘Green Sale’ refers to the price at which HSBC is prepared to sell tropical forests down the swanny.
Global Witness being Global Witness, they wanted to make sure that no bad deed goes unnoticed. And as ever, Provokateur was glad to help out.
(For those who are interested, HSBC’s ‘Green Sale’ benefits from a little scrutiny. Those lovely bankers are planting a virtual forest, full of virtual trees, to help save our virtual environment. Well actually, what they’re really doing is planting a virtual tree for every customer who chooses to take their statements online. For every 20 virtual trees, they plant an honest-to-goodness real one (up to a maximum of 20,000 trees). Given that each sapling is sold at around £0.07p per tree, 20,000 trees costs around £1,400. Total tree planting spend per customer? £0.0035p. HSBC’s 2006 profits? £11bn. Smacks of a bank that virtually cares.)