Archive for March, 2007

Available from all good shops

Tuesday, March 27th, 2007

sticker pack for web

Exciting news.

Having been featured in the Evening Standard and with stacks of folk getting in touch to find out how they could get hold of the Acme Campaign Kit (Global Warming Edition), we kind of ran out. Which is nice. But when something is this good, you can’t just call it a day. With a fresh lick of paint, we’ve redesigned the Kit and it will very soon be available in shops and online. And of course, you can always just buy a pack direct from us. 4 sheets of tip top stickers designed to spread the word and get people thinking about the biggest issue there is. Give us a shout if you’re interested – info@provokateur.com

Crisis and their new shiny brand

Thursday, March 22nd, 2007

urban village smaller

Introducing the new brand for the Crisis Urban Village.

The housing charity Crisis asked Provokateur to create a brand for their pioneering housing initiative, Urban Village. This is about as exciting as it gets. A brilliant, mixed use housing development that will create a vibrant buzzing community, first in Shoreditch (it is hoped!) and then rolled out in other developments around the country.

This isn’t a homeless project, it’s about housing. Good quality, well designed, community-centred, creatively buzzing. The brand needed to express all the energy and optimism of the project and to communicate a sense of the aspiration Urban Village represents. We hope it does so nicely, and continue to work with Crisis on helping bring their communications to life.

 

The truth about aviation

Thursday, March 22nd, 2007

true cost of flying

 The aviation industry seems to be getting away with a bit of a PR coup at the moment, conning politicians and the public that aviation emissions are ever so wee, and scarcely worth worrying about.

Working with GreenSkies, Airport Watch and Enough’sEnough, Provokateur was asked to help get the facts right. Because, you see, aviation emissions are not quite so diddy when taken as a proportion of Britain’s total CO2 emissions. And then, of course, you’ve got to account for the additional damage that emissions at high altitude creates. Long and the short, aviation accounts for a fairly chunky slice of our CO2. And it’s time the industry was held to account for the TRUE figures.

This ad, printed in The Independent and The Times is just the start.

Heathrow Express passengers in for a surprise

Friday, March 16th, 2007

monty billboard 

Anyone taking a train out of Paddington, especially those merry Heathrow Express travellers, will be in for a wee surprise from Monday.

Provokateur is proud to unveil Sir Montgomery Cecil, Chairman of Spurt Aviation, in full billboard glory, proclaiming : Screw Global Warming – Let’s Fly!

With the Climate Bill announced this week, and with international aviation EXCLUDED from Britain’s CO2 emission targets, you could just as well put Gordon Brown in the picture instead of Sir Monty.

Talking of which, be sure to check out the Independent on Tuesday. Readers are promised a pre-Budget warmer to remind the Iron Chancellor that talking the talk on climate change is not enough. Watch this space.

 

Points of view

Wednesday, March 7th, 2007

hsbc ad for blog 1

A cheeky little campaign for those brilliant people at Global Witness, highlighting corporate hypocrisy and double dealing.

HSBC, the World’s Local Bank, is so proud of their environmental credentials that they are holding a ‘Green Sale’. Marketing materials are replete with pandas, paw prints and other schmaltzy crap.

Imagine the surprise when it was discovered that the self same bank was also managing the business affairs of Samling, one of the world’s most disreputable logging companies. And that’s up against some pretty stiff competition.  

Presumably, then, the ‘Green Sale’ refers to the price at which HSBC is prepared to sell tropical forests down the swanny.

Global Witness being Global Witness, they wanted to make sure that no bad deed goes unnoticed. And as ever, Provokateur was glad to help out.

(For those who are interested, HSBC’s ‘Green Sale’ benefits from a little scrutiny. Those lovely bankers are planting a virtual forest, full of virtual trees, to help save our virtual environment. Well actually, what they’re really doing is planting a virtual tree for every customer who chooses to take their statements online. For every 20 virtual trees, they plant an honest-to-goodness real one (up to a maximum of 20,000 trees). Given that each sapling is sold at around £0.07p per tree, 20,000 trees costs around £1,400. Total tree planting spend per customer? £0.0035p.  HSBC’s 2006 profits? £11bn. Smacks of a bank that virtually cares.)

Bully for you

Friday, March 2nd, 2007

CameronEton2 468x420

Time that Provokateur stopped harking on about itself and used the power of Blog for the forces of good, evil and general mischief.

Where better to start than by ensuring that David Cameron’s happy days at the Bullingdon Club are fondly remembered by all. Aaaah, those were the days. £1,200 tails, buckets of champagne and a rather fine sneer known only to the Ruling Class. If you listen closely, you can just about hear their braying ‘haw haws’.

Be afraid! One of these men could be the next Prime Minister. God help us.

Oh, and if are interested, here’s the names of this bunch of splendid chinless wonders.

1) Sebastian Grigg

2) David Cameron

3) Ralph Perry Robinson

4) Ewen Fergusson

5) Matthew Benson

6) Sebastian James

7) Jonathan Ford

8) Boris Johnson

9) Harry Eastwood

Can’t see any of this lot wanting to ‘hug a hoodie’.


We Want Tap