Monty Rides Again – Provokateur delivers national press campaign
Sir Montgomery Cecil, and his aviation organisation SPURT, was launched upon the world in September with a grand splash. Sir Monty was created for Enough’s Enough as the new anti-hero of the green movement and generated massive coverage.
This time he’s back in four ads in the national press, offering his endorsement for Gordon Brown. Under the slogan “Why go green when you can have Brown”, Sir Monty has again gone down a storm, written up in the following day’s Independent.
This is campaigning with a twist – and Enough’s Enough is one of those rare organisations with the imagination and balls to do things differently. No doubt it won’t be too long before we see Sir Monty again.
(to see the full ad of Monty’s endorsement for Gordon, check out www.enoughsenough.org)
January 12th, 2007 at 6:27 pm
i am v unhappy about this … was thinking of suing enoughsenough.org, but when the lib dem’s subsequently came up with the stat that my office’s emissions have actually gone up 30% in the last year, i had to keep my mouth shut! … humph … still, blair has since given me the chance to tell people i don’t fly that much, which means i can at least try and set some kind of leadership example on climate change without actually having to do anything … just like tony told the UK public to do about flying! nonce