Sir Montgomery Cecil, and his aviation organisation SPURT, was launched upon the world in September with a grand splash. Sir Monty was created for Enough’s Enough as the new anti-hero of the green movement and generated massive coverage.

This time he’s back in four ads in the national press, offering his endorsement for Gordon Brown. Under the slogan “Why go green when you can have Brown”, Sir Monty has again gone down a storm, written up in the following day’s Independent.

This is campaigning with a twist – and Enough’s Enough is one of those rare organisations with the imagination and balls to do things differently. No doubt it won’t be too long before we see Sir Monty again.

(to see the full ad of Monty’s endorsement for Gordon, check out www.enoughsenough.org)